The Mass Media s Representation Of Campaign Discourse

It is the chaotic month of November, and the fate of America lies in one candidate’s hands. With the election coming to its scandalous end, the country has been a tremendous user of television, internet, newspaper, and radio. Presidential nominee, Donald Trump has not hesitated in releasing numerous shocking statements, and the reporters have not resisted their urge of publishing his words. Nevertheless, it is evident that, â€Å"By decreasing the effort necessary for journalists to gather information, politicians can garner substantially more media attention for themselves† (Niven). But, as one inspects the features of all mass media closely, a pattern of specific contents and people constantly being under the radar can be noticed. The boundless attention from viewers, reporters and advertisers bring fame, and support to candidates, whether it being for negative or positive purposes. While covering every aspect of candidates, â€Å"The mass media’s representat ion of campaign discourse influences whether voters have the opportunity to scrutinize the candidates’ issue priorities and policy proposals† (Hayes). High ratings, biased opinions, exaggerated news, and politically incorrect expressions are usually the type of contents drawing the society to itself. Similarly, due to his erratic and unexpected behavior, Trump has gained vast news coverage, risen to fame through social media, and gotten both honored and dishonored simultaneously throughout his candidacy. One of the mostShow MoreRelatedEssay Just A little Gay1629 Words   |  7 PagesOver the past years, mainstream advertising campaigns have shifted their rhetoric to include a focus on non-heterosexual identities, working toward normalizing these within the mass consumer audience. 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